Christian Budtz / Klaus Fog / Baris Yakaboylu: Storytelling. Branding in Practice

Springer Verlag, 2005
ISBN 9783540235019, Paperback, 238 Seiten, 42.75 EUR
ISBN 9783540235019, Paperback, 238 Seiten, 42.75 EUR
[…] As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. […]
Juli Zeh: Pony Show
Daniel Kehlmann: Afrika
Shida Bazyar: Die Lücken
Dana Vowinckel: Anton und Alma