Stichwort

Markenpolitik: Werbung


Christian Budtz / Klaus Fog / Baris Yakaboylu: Storytelling

Cover
Springer Verlag, 2005
ISBN 9783540235019, Paperback, 238 Seiten, 42.75 EUR
[…] As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can…